Sell Your Rolex in Dubai —
Private Auction
with Optional Buy Back
Global dealers compete for your watch. Your price. Your terms. Fully confidential.
100% Secured & Confidential · Private consultation by appointment
Global Market Pricing
Dealers from the UAE, GCC, US, Europe, and Asia compete simultaneously to bid their highest price — real market value, not a single dealer's margin.
Prompt Payment
Funds arranged by bank transfer or cash. We usually transfer funds on the same or next day. Exact timeline is confirmed before you proceed.
Secure Custody
Transguard vault storage with 24/7 monitoring and biometric access controls. Full insurance backed by Lloyd's of London from the moment your watch enters custody.
You know what your Rolex is worth. The Submariner on your wrist, the Daytona in your safe, the GMT-Master II you have been holding since the bezel premium was still climbing — these are not ordinary assets. Selling one deserves more than a single internal offer from a single dealer who wants to maximise their profits by offering you as little as possible.
That is the conventional model. A dealer looks at your watch, names a price, and the negotiation is one-sided. You have no way of knowing whether that number reflects the market or the dealer's margin target.
Capital Custodia is not a dealer. We are a platform where global, professional dealers compete simultaneously, in a private auction, to bid their highest price.
Not a single offer.
A competitive auction.
Your watch. Your terms. Your decision.
The option to re-purchase is always yours — never an obligation.How It Works
Talk to us
Request a private consultation. A specialist will discuss your Rolex, its condition, and your objectives — with complete confidentiality and no obligation to proceed.
Send details privately
Share photographs, the reference number, box and papers status, and any service history through our fully encrypted channel. No public listing. No exposure. Every watch is professionally authenticated by our certified specialists.
Get the highest bid
Professional dealers from our global network review the submission and compete to bid their highest price. You see what multiple qualified dealers are prepared to pay for your specific reference, condition, and configuration.
Choose your option
Accept the highest bid and take full payment. Optionally, lock in a future re-purchase price. Or simply exit cleanly. The option is always yours — never an obligation.
Why Sell Your Rolex Through Capital Custodia
A Private Auction, Not a Public Listing
When you sell through Capital Custodia, your name, your watch, and your terms never appear on a public marketplace. Professional dealers bid in a closed auction — not a public marketplace, not a shop window, not a forum. Your transaction remains exactly that: yours.
We do not profit from buying low and selling high. Our commission comes from the winning bid, which means our interest is aligned with yours: the higher the bid, the better the outcome for both of us.
Transguard Custody. Lloyd's of London Insurance.
From the moment your Rolex enters our custody, it is professionally packaged, authenticated, and stored in a Transguard vault under 24/7 monitored security with insurance protocols backed by Lloyd's of London.
Transguard is the custodian trusted by UAE banks, bullion dealers, and jewellers. Your watch is held to the same standard.
Selling Doesn't Have to Be Permanent
This is a structured sale — not a pawn arrangement, not consignment, and not a one-way door. After the sale, you have the option to lock in a future re-purchase price and reacquire your Rolex at pre-agreed terms within a defined window.
All re-purchase terms are based on competitive, risk-based pricing and are clearly disclosed in writing during your private consultation, before you accept any offer.
Sport Models
- Submariner124060, 116610LN, 116610LV (Hulk), 116613LB
- Daytona116500LN (ceramic), 116520, 116523, 116528
- GMT-Master II126710BLNR (Batman), 126710BLRO (Pepsi), 126711CHNR (Root Beer)
- Sea-Dweller126600 (43mm, red text), 126603 two-tone
- Explorer124270 (36mm), 226570 (42mm Explorer II)
- Yacht-Master226659, 126655 (Oysterflex), 116655
- Milgauss116400GV (green sapphire)
- Air-King116900, 126900
Dress & Professional
- Day-Date228206, 228235, 228238 — all metal variants
- Datejust 41126300, 126334 — steel, two-tone, gold
- Datejust 36126200, 126234 — all variants
- Sky-Dweller326938, 326935, 336935 — annual calendar
Vintage & Collectible
- Paul Newman Daytona6239, 6241, 6263, 6265 — all references
- Pepsi GMT-Master IIActively sought — confirm demand with a specialist
- Batman GMT-Master IIActively sought — confirm demand with a specialist
- Root Beer GMT-Master IIActively sought — confirm demand with a specialist
Frequently Asked Questions
The price is not set by Capital Custodia. It is discovered by the market. When you submit your Rolex, professional dealers from our global network review the details and compete simultaneously to bid their highest price. You see what multiple qualified professional dealers are prepared to pay for your specific reference, condition, and configuration.
This is why a ceramic Daytona, a full-set Paul Newman, or a Pepsi GMT in exceptional condition will attract bids that reflect their true collector premium — not a dealer's internal margin calculation. You see what the market says, not what one buyer wants you to believe.
A traditional dealer or shop makes a single internal offer. Their offer is calculated to preserve their margin between what they pay you and what they expect to sell your watch for. There is no transparency in that process and no competition working in your favour.
Capital Custodia is not a dealer. We are a platform. We hold no inventory and take no position on your watch. Multiple professional dealers compete to bid their highest price — which means the dynamics are reversed. You are the seller with multiple buyers competing, not a single buyer's captive. The competitive pressure works for you.
Yes. Our structured sale agreements provide you with the option — but never an obligation — to reacquire your watch at pre-agreed prices and terms. After the sale completes, you may choose to lock in a future re-purchase price. If your circumstances change, or if you simply decide you want the watch back, the re-purchase option gives you that path.
Selling your Rolex through Capital Custodia does not have to be permanent. All re-purchase terms are based on competitive, risk-based pricing and are clearly disclosed in writing during your private consultation, before you accept any offer.
Once you accept the highest bid, funds are arranged promptly by bank transfer or in cash, per your preference. We usually transfer funds on the same or next day and our specialist will confirm the exact timeline during the consultation — it is part of the terms agreed before you proceed. You are never committed to a timeline that does not work for you.
Yes. All watches are authenticated using our VICE process and packed in your presence before they go into custody with Transguard — the UAE custodian trusted by major banks, bullion dealers, and jewellers. Watches are stored in a 24/7 monitored vault with strict access controls, under insurance protocols backed by Lloyd's of London.
Your watch is fully insured from the moment it enters our custody until final delivery or re-purchase.
Ready to Discover What Your
Rolex Is Worth?
A private consultation. A global dealer auction. A price that reflects the real market.
Transparent · Secure · Confidential
100% Secured & Confidential · Private consultation by appointment